One of the most important assets your business has is its brand. It represents your company’s reputation and the quality of your products and services. When customers connect your products and services to your brand you gain from customer loyalty and repeat sales.
Your brand can be shown in many ways. It could be a brand name or the shape of your brand product or its container. In any event, you should protect it under law, and the way to do that is with a registered trademark.
Registration protects your trademark from misuse and gives you the exclusive rights to use it throughout Canada for 15 years (renewable).