The project was announced in an opening ceremony and workshop held under the patronage of the Jordan Chamber of Commerce at the Landmark Hotel Amman in Jordan on 13 April 2013.

During the workshop, Mr. Nader Qumsieh, Chairman and Founder of NJQ & Associates, stated “this project is the first of its kind in the Middle East and the whole region, the main goal of this initiative is to understand the level at which brands are known to people by classifying the trademarks and create a list of the most popular and the most reliable brands in the Middle East and North Africa”.

For more information and insights into the culminating event, go to the official website of the project at www.FamousArabBrands.com.

Owners of the well known trademarks, whether their marks are registered in Syria or not, must file an objection against a specific trademark registration at the TMO based on true and reasonable justifications.

The TMO will notify the owner of the infringing mark to reply to the objection within 30 day from the notification date. No legal effects on the registered rights of the mark in case no reply is filed within the deadline.

Later, the competent committee convenes and votes whether to accept the objection request or reject it. In case it voted in favor of the objection request, a cancellation application must be filed in the name of the aggrieved part at TMO.

It is worth mentioning here that the judgment whether a specific trademark is considered a well known mark or not in Syria is considered and viewed within its conformity with the content of Article 44 (b) of the Syrian Trademark Law , which institutes the notoriety of the mark on how far it is considered known to the public concerned.

For more information please send your inquiries to syria@qumsieh.com.