Trademark in Jamaica is any sign that is capable of being graphically represented and capable of distinguishing the goods or services of one undertaking (i.e. any person, company or business entity) from those of another undertaking

A registered Trade Mark enables a proprietor to guarantee the quality of goods and standard of services for which the Mark is used. As the proprietor has exclusive rights of use of the Mark, he can ensure that the Mark is only used upon goods of a certain quality, or services which meet a certain standard. Where he consents to other persons using the Mark under a license agreement, he is still able to ensure that the goods and/or services to which the Mark relates, meet his standard of quality so as to protect his reputation and goodwill in the market.