The trademark serves to distinguish products from each other, not only products that are comparable to each other, but also ones they differ from each other. The law of trademarks in Curacao has a twofold objective: One to protect the interest of the holder of the trademark. As the owner of the trademark, the holder has an absolute right, by which others cannot benefit without his permission from the reputation built by means of his investments.

The Second Objective is to protect the interest of the consumer by preventing misrepresentation and confusion. By registering a trademark one acquires the exclusive right to the trademark, which implies that, with regard to the commodities and services for which the trademark has been registered, one is entitled to oppose any use of the mark by others in economic transactions.