The following may not be registered as marks:

Three-dimensional names, figures or shapes identical or confusingly similar to a mark that the Institute considers or has declared famous in Mexico, to be applied to any product or service.

This impediment shall apply in any case where the use of the mark whose registration is applied for:

(a) is liable to create confusion or a risk of association with the owner of the well-known mark; or

(b) is liable to constitute an appropriation not authorized by the owner of the well-known mark; or

(c) is liable to discredit the well-known mark; or

(d) is liable to dilute the distinctive character of the well-known mark.