It cannot be considered a trade mark, and cannot be validly registered:

a) if it is incapable of distinguishing the goods or services of one enterprise from those of other enterprises; the scent or taste or other material characteristic of goods shall not be deemed capable of distinguishing the goods when they result normally from the common composition of those goods;

b)if it is contrary to public order or morality; it shall be understood, however, that the nature of the goods or services to which a mark is to be applied shall in no case form an obstacle to registration of the mark;

c) if it is likely to mislead the public or trade circles, in particular as regards the geographical origin of the goods or services concerned or that contain false information as to the origin of the products, their other nature or characteristics, and also the marks that contain illusive trade name;