A trade mark is a marketing tool if developed and nurtured may become the most valuable asset of any business. The public will identify a certain quality and image with goods and services bearing your trade mark. It is important to have a distinctive trade mark should you wish to introduce a new product or service and want to establish an image for it.

However, note that not all trade marks can be registered. Under the Trade Marks Act, a trade mark is not registrable if it’s not capable of distinguishing your goods or services from same or similar goods or services of other traders in the market place. Trade marks similar to earlier marks or those that would mislead the public will be difficult to register.