Trademark rights are territorial in nature. In Uganda registration of a trademark gives exclusive rights to the owner of the trademark to use the trademark for goods and services or both. The owner of trade mark has the right to stop other people from using the trade mark without his/her permission. A registered trademark can provide legal protection from imitators trying to profit from his/her businesses identity.

The owner of a trademark can stop others from using the trademark and trading off, or damaging his/her reputation. And with registration the owner of the trademark has intellectual property which is a valuable business asset that can be sold or licensed, that can be assigned and or transmitted. The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. A person may not institute proceedings to prevent or to recover damages for an unregistered trademark.