For well know trademarks the executive authority identifies the popularity of a trademark by taking into account the following: the degree of popularity among consumers of goods and services for which the mark is used on the territory of the Republic of Azerbaijan, the distribution channels and business scope of goods and services.

It will also take into consideration the information to consumers about the quality of products using the trademark in the Republic of Azerbaijan and in the world market; distinctive features of characteristic trademark or acquired in the course of its use.