In the republic of Georgia use of trademark is considered to be its show on the goods for which it has been registered and the packaging thereof, on exhibits displayed at exhibitions and fairs, on signs, official forms and labels, its inclusion in advertisements and published works and also other uses, including use both by the holder of a trademark and by a licensee or third party on the basis of assignment of rights by the holder of the mark. The use of slightly different sign instead of the registered trademark shall likewise be considered use of the trademark.

The use of such trademarks which involve an appellation of origin or a geographical indication protected in Georgia as a feature not qualifying for protection, is allowed with the consent of the respective competent authority, which is regulated by the legislation of Georgia and international agreements to which Georgia is a party.