Design of the product usually covers both aesthetic and functional elements, taking into account the issues like possibility for the product to be valorized, then also price of the product, how it can be easily transported, storage, repairs and sales.

Design is determined by visual features, primarily by lines, contours, colors, shape, texture and also by materials of which the products is made, or decorated with, and of their combinations too.

Three dimensional design is characterized first of all by the shape of the product, such as model of car or furniture, appearance of jewellery, watches, packages and many other products.