The exclusive right to a mark shall be acquired by registration.

Registration of a mark may be granted to the person who:
(a) is the first to fulfill the conditions of a valid application, or
(b) is the first to validly claim the earliest priority for his application.

A mark may consist in particular, of arbitrary or fanciful designations, names, pseudonyms, geographical names, slogans, devices, reliefs, letters, numbers, labels, envelopes, emblems, prints, stamps, seals, vignettes, selvedges, borders and edgings, combinations or arrangements of colours and shapes of goods or containers.