On 16 January 2014, Google announced that Internet users could now apply for registration of the domain name .みんな. (pronounced mee-n-nuh and romanised as minna) which translates to “everybody”.
The move comes as part of an ongoing Google initiative to increase the diversity among existing types of domain names.
“We hope that .みんな will make it easier for Japanese people and companies to create more recognizable website names that better suit their businesses or personalities and are easier to understand and remember in Japanese.”みんな” means ‘everyone’ in Japanese and suggests multiple people doing things together.
Our vision is for .みんな to be a collaborative space, where folks can build online communities — something along the lines of ‘Cook, everybody!’ or ‘Run, everybody!’ But that’s just a thought. We can’t wait to see what new ideas the new domain will help make possible.”
Users can go through any one of Google’s partner registrars to register for a .みんな domain name. Applications are only open to trademark holders at the moment, but they will open to everyone mid-February.
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