Our Client, SEZGIN MUCEVHERAT GUMUSCULUK SANAYI VE TICARET LIMITED SIRKETI, is the registered owner of the device trademark “So CHIC…” in the Kingdom of Saudi Arabia.
Through our watching service, we discovered a similar application for SOCHI dated 28 December 2014 was filed in Saudi Arabia in class 14 and published in the Official Gazette on 2 February 2015.
Following our client’s instructions, we filed an opposition before the Board of Grievance against said application.
Our opposition was based on the following:
- Our client is the registered owner of the device mark “So CHIC…” in Saudi Arabia since December 2011 in class 14;
- The opposed trademark, SOCHI, is similar to our client’s mark in terms of pronunciation, general appearance, and designated class, and
- Prior use by our client of the mark “So CHIC…” in Saudi Arabia since 2011.
After several hearings before the Board of Grievance, a decision was issued in our client’s favour. The Board of Grievance ordered a halt to the opposed application based on similarity of the marks and prior use.
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