Alawda for Biscuit and Sweet filed a trademark application for “SEIKO SEIKO”, under filing no. 99440 in class 30 dated 26 March 2008, and published on 9 October 2008, subject to opposition within 3 months.
Our client, Seiko Kabushiki Kaisha (trading as Seiko Corporation), a Japanese company, filed an opposition against the above trademark based on the SEIKO trademark, it being very well-known, and that the trademark “SEIKO SEIKO” is similarly confusing.
The opposition was based on the fact that any well-known trademark should not be registered by a third party even if the class and list of goods are different, since it could mislead the public as to its origin.
After several hearings and a full trial, the Registrar issued his Decision by accepting our opposition, and stopped the registration procedure of no. 99440 SEIKO SEIKO in the name of Alawda for Biscuit and Sweet.